Key building blocks for deploying a successful SEO campaign

Posted on 26. Nov, 2009 by brian in search engine optimization tips

Creating a Search Engine Optimization (SEO) program is one of the many critical areas to the success of every online business.

First out of the gate is creating a unique selling proposition (USP) for your online product or service and then following up with some market research, follow me home interviews with users. This will create valuable insights into the way your users interact with your site and will lead to a better market understanding that will help you map out a content strategy that will attract, create interest, desire which will lead to actionable results on your site.

The next task is to start the keyword research task. In which you need to find the best possible set of keywords for your website and find those that are less competitive but still receive a large amount of traffic. Sounds simple right. Just grab some keywords that are geared toward the USP, write some marketing copy and throw up a website, right?

Wrong. We cannot just focus on keywords any more. Search engines look at the bigger picture, so in order to keep up, and keep your rankings and traffic up, you will need to understand your vertical and horizontal markets and what the right keyword choices fit into the content and media that customer centric.

Here are a few insights to get you on the right path;
There are many free keyword research tools available. The SEO book keyword tool The microsoft ad labs keyword tool are great for keyword ideas. Another tool I like very much is Gladius from themezoom these will all help you with the keyword research phase.

On-Page optmization is the next step. Unique Title/Meta Description tags, keywords in headings, optimized content for targeted keywords, internal link structure, etc. Are all tasks you need to perform.

Content creation and strategies is the next step after the on-page factors are in place. You may need a talented web copy writer whether outsourced or on your staff.

Last thing to keep in mind is that everything, from hosting, registration of your domain, web analytics, to web design, public relations and Social Media Marketing have to be considered with SEO.

On the Video Marketing side of things one company really stands out in the crowd.

Many of us have videos that we would like to upload to the various video syndication services like youtube, vimeo, ustream, etc. A company called Traffic Geyser has come up with a way to syndicate all your videos and help you to rank for them in all the search engines in a matter of days, which leads to even better rankings for your website because you have put in tags, keywords and backlinks that lead your potential visitor back to your highly relevant and targeted content on your site. You really want to have at least ten touch points that people who are searching for keywords, content, videos, blogs ,RSS feeds, etc., that increase your chances of being found in the forest of millions of websites around the globe.

May you have all the success with your online marketing endeavours