Google releases the first decafinated version of Caffeine

Posted on 18. Nov, 2009 by brian in online marketing news

“Caffeine” is Google’s latest update. This update like most Search Engine Algorithms determines the rank of websites for keywords. The google engineers have been working on this one for two years and it has been in Beta since last August. Its my opinion that we will see the full caffeinated version over the next month’s as the algorithm release will be rolled out progressively. The only truth to this is we know they started it we just don’t really know how long it will take to get on all their server networks and when we will see our test servers start to pick up the changes.

We have seen mixed results with some keywords up in the rankings and others down even in the early versions of the release.

According to Matt Cutts and other engineers from Google:

For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.

source: Google webmaster blog, Aug 10, 2009

The takeaway from the above statement is that the changes they are wanting to implement are broad and all encompassing; size, speed, accuracy, comprehensiveness and other dimensions – every aspect of search will feel the adjustment of these changes.

I have seen alot of fear mungering in the blog community over the latest updates. Keep in mind that google is always tweeking things and the search engines never sleep. So, their will be a ripple effect in the web community and we will adjust as we always do to the new and improved Google Search.

Foremost in the debate is the fact that Google has done a serious rewrite so, if we craft web standard, search friendly sites with highly relevant content we should not encounter much change to our rankings.

A few of the sites we have worked on saw minor losses in rankings. Social conversation seems to be carrying a little more wait than domain age with this recent change to Google. This just seems to be a no brainer as many of the search engines are integrating social platforms into their long term goals. This leads me to the fact that thematically siloed based architectures of web sites are getting better ranked than non-themed sites. Just for the record Google is built on a themed based silo architecture, go figure…

Let me try explaining it this way. The more pages that reinforce the theme, through relevant content and linking, the better it will do. The more we get involved in a conversion about a particular topic, the better our ranking or quality score with Google will be when those pages are internal linking is done properly.

My point here is that alot of these roads are leading to some basic principals in site design structure that leads to a parent theme linked to at least 5 well written articles that contain supporting keyword to the parent theme and are linked by a comb style navigation that leads from the bottom of that article trail to the next parent theme and so on ending in a link back to the principal main page. This will insure that all roads will lead to creating a bouyant page ranking for your site and a improved quality score and rankings with Google and other search engines. Long story short less money to be spent on google adwords to keep you at the top of those rankings.

I have to admit I love Google because without them i would not be able to make a good living in the Search Marketing Marketplace without them. Google is doing everything in its power to help people find what they are looking for in a few milliseconds with increased accuracy and relevancy. What more can you ask for from a search engine.

Insure that you have at least three different media types on your site that address the unique values that your searchers are needing. Video, Relevant Content, Widgets that impress and are easy to interact with and are engaging people to take action on your site.

What Google is doing now is making it easier for those sites that follow the google webmaster tips and suggestions in a ethical way and build sites that will that will attract, create interest, and desire to take action and engage the audience of visitors in a compelling and relevant way.

If you have been writing creative inspiring well written original content than with relevant keywords blended in to your text in moderation then you have really nothing to fear with Google. They love this content and will match the appropriate reader to your article, blog post eventually.

The people who worry the most about new changes at Google are the one’s who are using covert or spammy content that has been spit out by a computer and not a compassionate human will eventually feel the wrath of these changes.

Like new car designs that start out in the computer many years before release to the showrooms of the world. Google has been working carefully in the background with their engineers in refining its search engine under the hood to give us more speed, better results and more comfort to the end users.

Follow the web consortium standards (WC3)+Silo architectured sites+Parent themes + Relevant supporting articles +Strong internal linking = Consistently better results in the search engine ranking pages (SERPs).

Keep in mind this is just the start of the caffiene roll-out expect this to kick in just before christmas.

I will share more ideas with you on my next blog posting titled “The well themed website”