The end of Internet Search as we know it The days of “normalized” search results that everyone sees in the search engine results pages are over. Personalized search engine result pages are the “new norm,” and like climate change it is going to shift people’s perception of search in directions that may become as unpredictable [...]
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Reduce Pay-Per-Click Ad Spend costs with a silo structured website
Posted on 03. Dec, 2009 by brian.
Why Search Marketing Agencies dole out bad advice on PPC campaigns and what you can do to address it . Look, Pay-per-click advertising is pushing the 50 cent per click barrier and the best way to keep this in check is to have high quality scores with google.Traffic only works if you can convert the [...]
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Key building blocks for deploying a successful SEO campaign
Posted on 26. Nov, 2009 by brian.
Creating a Search Engine Optimization (SEO) program is one of the many critical areas to the success of every online business. First out of the gate is creating a unique selling proposition (USP) for your online product or service and then following up with some market research, follow me home interviews with users. This will [...]
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Google releases the first decafinated version of Caffeine
Posted on 18. Nov, 2009 by brian.
“Caffeine” is Google’s latest update. This update like most Search Engine Algorithms determines the rank of websites for keywords. The google engineers have been working on this one for two years and it has been in Beta since last August. Its my opinion that we will see the full caffeinated version over the next month’s [...]
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Montreal Community Involvement
A non-profit organization that teaches Montreal Local businesses ways to optimize their websites to obtain more traffic from the search engines.
