SEO Process

Datarati provides a very detailed, organized, 4 phase SEO process…

Phase 1: Discovery

  • Technical SEO Site Review and benchmarking current issues
  • Analysis of your existing website structure and frequency of indexing from the top search engines
  • Current page rank, age of domain and length of time domain is registered
  • Evaluation of inbound link popularity and internal linking
  • Analysis of meta tags, h1 tags and content being viewed by Google
  • Current website traffic and keywords which drive that traffic
  • Competitors in primary keyword verticals
  • Review the frequency in which content is added & updated
  • Discover dynamic pages and improper URL names
  • Review your current rankings
  • Determine Business’s Unique Selling Proposition(USP)
  • Develop and confirm Unique Selling Proposition & Business goals

Phase 2: Analysis

  • Market Research & Understanding
  • Competitive Analysis
  • Target Markets & Market Segmentation
  • Keyword Research and analysis
  • Review page theme keywords and develop a list of keyword candidates for mapping to page content which will be focused on within the campaign based on popularity of search and relevancy to website
  • Review & suggest specific changes that are needed to the website itself in regards to the structure of the website to make it search friendly and user friendly. (Site map, meta/h1 tags, header tags etc)
  • Determine the content strategy from a high level to determine a need for additional content on the website and how detailed and involved this content will need to be.
  • Review potential opportunities to build inbound links through other targeted websites.
  • Analyze potential implementation of Blog or RSS feed to improve frequency of relevant content placed on site.
  • Development of Action Plan

Phase 3: Implementation

  • Initial Strategy Meeting with client. Introduction to Account Manager
  • Finalization of primary keywords to focus upon
  • On-site changes including adjustments of meta tags, h1 tags and site maps
  • Correction of dynamic pages
  • Development of a process by which website will provide frequently updated content (typically through a blog, RSS feed or Content Management System)
  • Development of content and creation of a detailed “content matrix”
  • Launch an inbound link acquisition campaign to build inbound links that focuses on quality, high value links directly related to the content of the client’s site by leveraging four specific types of leverage engines;
  • The link collector
  • The Content Pump
  • The Market Multiplier
  • The Index Driver.
  • Creation of targeted press releases, article distributions and by-lined articles
  • Implementation of social media marketing campaigns designed to drive inbound links
  • Directory submissions to reputable directories

Phase 4: Management

  • Once your campaign is “live” we will provide weekly updates as to the status of tasks that have been performed on your monthly “Action Plan”
  • Your Account Manager will be available to discuss your campaign at any point a question should arise.
  • Each month, we will provide you with a detailed overview of all services performed, inbound links and other monitoring factors in a detailed rankings report that outlines the rankings movement from month to month.
  • A follow-up monthly call with take place in which results from the prior month are discussed and the “Action Plan” for the next month is reviewed.